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A surge in internet connectivity in rural India, home to some 870 million people, will lead much of the nation’s e-commerce activity to move into regional areas during the rest of the decade, according to a report by Boston Consulting Group.
The number of web-connected rural consumers will more than double to 315 million by 2020 from 120 million last year, fueled by inexpensive smartphones, the consultant said in a report. By 2020, about half of all the nation’s Internet users will come from rural areas, it said.
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