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Much like last year when they blitzkrieged their way into newspapers, television screens and radio, e-retailers are expected to spend more than Rs 2,000 crore on advertisements this festive season.
Already, ad campaigns have been unleashed across media platforms including digital channels such as YouTube. Data from MAP (TAM Adex) shows online players spent about Rs 500 crore in the first week of October on ad via traditional channels including TV, print and radio.
Read More At <> http://www.ecbilla.com/ecommerce-news/business/e-tailers-expected-to-spend-over-rs-2-000-crore-on-diwali-ads.html
Much like last year when they blitzkrieged their way into newspapers, television screens and radio, e-retailers are expected to spend more than Rs 2,000 crore on advertisements this festive season.
Already, ad campaigns have been unleashed across media platforms including digital channels such as YouTube. Data from MAP (TAM Adex) shows online players spent about Rs 500 crore in the first week of October on ad via traditional channels including TV, print and radio.
Read More At <> http://www.ecbilla.com/ecommerce-news/business/e-tailers-expected-to-spend-over-rs-2-000-crore-on-diwali-ads.html
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